Vehicle sales apprenticeship

Vehicle sales apprenticeship

The Vehicle sales apprenticeship prepares you for the many activities that go on in a car sales showroom.

It takes a lot to sell a car: extensive knowledge of vehicles, the ability to read a customer, negotiation skills, and the self-confidence to pull it all off and secure the deal. As an apprentice, you’ll gain a broad range of skills used in a sales environment. You’ll learn how to identify a customer’s needs and interests; advise customers; promote the features and benefits of vehicles; appraise vehicles; and negotiate difficult sales. You’ll also learn how and when to make a successful compromise.

There’s plenty to do behind-the-scenes as well, like keeping the cars and forecourt clean, helping to market the dealership, completing paperwork, managing stock lists and keeping potential customers up-to-date with new products and offers. These sales skills will serve you well in many areas of business, and every time you make a sale, you’ll feel satisfaction – and earn extra cash in the way of commission.

Please note: employers are unlikely to employ salespeople before they are 21 years old, because insurance companies will not insure younger people to do test drives, even if they got their driving licence at 17.


Intermediate (Level 2), Advanced (Level 3)

Starting salary (once qualified):

£10,000–£15,000 plus commission

Job roles:

Car salesperson

Issuing Authority:

The Institute of the Motor Industry –

See also