Social media and digital marketing

Social media and digital marketing

“Social media and digital marketing involves the use of social media platforms such as Facebook and the internet to market and promote a brand”

Social media and digital marketing are key parts of the marketing strategy for most businesses today. Digital marketing is more than just online advertising to promote products and services to potential customers, it makes use of all forms of social media and metrics based on well-developed customer relationship management systems. This can be via any internet-connected devices, including smartphones and game consoles. A social media and digital marketing apprenticeship could see you working in roles such as a social media assistant manager or digital marketing manager. Your tasks could include managing online communities, using the internet or social media for marketing campaigns, writing copy and creating websites, or managing blogs. In all roles, you will be helping your business to promote, utilise and increase its presence through the internet and social media.

Duration: 12 to 18 months

Relevant school subjects: English and ICT

Entry requirements: Depend on employer, but likely GCSEs or equivalent qualifications

Achievement upon completion: Level 3 (Advanced)—equivalent to A-levels at grades A to E; Level 4 (Higher)—equivalent to a foundation degree and above

Potential salary upon completion: £21,000 per annum

More information: www.afo.sscalliance.org/frameworks-library/index.cfm?id=FR03610 and http://www.afo.sscalliance.org/frameworks-library/index.cfm?id=FR03051

Apply: www.apprenticeshipguide.co.uk/vacancies