Public relations

Public relations

“Public relations focuses on managing an organisation’s interaction with the media and the public”

Public relations (PR) can make or break an organisation, and its importance is increasing as social and digital media play an important role in shaping and sharing the opinions of its users. Good PR can transform a local organisation or product into a worldwide success, while bad PR can destroy a business in minutes. PR can also be used to develop a competitive advantage for organisations. As an apprentice, you’ll undertake research, develop presentations, write press and media releases, deal with day-to-day media queries, promote events, implement PR policies, develop digital content, and much more. Undertaking this apprenticeship will gain you membership of the PR & Communications Association. Successful apprentices will be able to progress to further education, should they wish to do so.

Duration: 12 to 18 months

Relevant school subjects: English

Entry requirements: Depend on employer, but likely A-levels or equivalent qualifications

Achievement upon completion: Level 4 (Higher)—equivalent to a foundation degree

Potential salary upon completion: £18,000 per annum

Find out more: www.apprenticeshipguide.co.uk