PR assistant

PR assistant

“Building, protecting and maintaining a positive reputation for brands, organisations and individuals”

Public relations (PR) and communications concerns the building, protecting and maintaining of positive reputations for brands, organisations and individuals. It also concerns the way those brands, organisations and individuals communicate about themselves, their products or their services with the public, via different methods. As a PR assistant, you’ll either work in an agency or in-house for a brand. You’ll communicate with different people: the media, the public, internal colleagues or any number of different audiences to get your client’s or organisation’s message across and influence opinions and behaviour in the most effective way. You’ll be responsible for researching and understanding your client or organisation’s goals, and then using your digital and communication expertise to support the day-to-day delivery of effective campaigns in order to deliver specific or organisational objectives.

Duration: 12 months

Relevant school subjects: English

Entry requirements: Depend on employer, but likely A-levels or equivalent qualifications or relevant experience, particularly where strong communication is demonstrated

Achievement upon completion: Level 4 (Higher)—equivalent to a foundation degree and above

Potential salary upon completion: £18,000 per annum

More information: www.instituteforapprenticeships.org/apprenticeship-standards/public-relations-assistant

Apply: www.apprenticeshipguide.co.uk/vacancies