Mercuri Women in Sales webinar to look at gender balance

Mercuri Women in Sales webinar to look at gender balance

Mercuri International’s Women In Sales webinar will look at how the sales executive apprenticeship might just be the catalyst to help make a step change within the sales profession

Sales apprentices Lynn Siggins from Rockwell Automation and Chaninah Dzialoszynski from BSI are taking part in Mercuri International’s Women In Sales webinar tomorrow.

Lynn and Chaninah will join Hannah Saddington from Hewlett Packard Enterprise and Julie Nicholson from CCS Media, along with Mercuri’s Barry Hilton, at 9am for the 35-minute webinar, which is being hosted by the Association of Professional Sales.

The webinar will focus on gender balance within the sales world and the panellists will consider whether sales behaviours, enabled by 2020’s unprecedented events, further consolidated the positive impact being made by women in sales.

According to Harvard Business Review, women in sales have a significantly higher percentage success rate at achieving targets than their male counterparts.

The webinar will consider whether it is the use of technology and virtual communication tools in customer experience management that is providing the ideal platform for women in sales, and ask if the flexibility and efficiency offered by these increasingly utilised channels are playing to inherent strengths in both style and approach.

With the help of apprentice panellists, the webinar will also look at how the sales executive apprenticeship might just be the catalyst to help make a step change within the sales profession.

To register for the webinar and join the discussion, follow this link. Key takeaways from the Mercuri webinar will include: 

  • Clarifying the competences needed to win and keep business in 2021
  • Identify the distinct changes within the sales environment for which female salespeople are ideally positioned to win business, strengthen results and increase customer loyalty
  • Hear from successful women in sales and what they are doing to stay successful and on target
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