Marketing apprenticeship

Marketing apprenticeship

A Marketing apprenticeship will help you get your foot on the ladder of a creative industry at the heart of business.

Marketing is concerned with finding the needs and wants of people, developing a product or service that meets that need and helping create a desire for what has been created. You may not realise it, but your everyday life is affected by the work of marketers: it is in the adverts you see, the websites you visit. Every time you think of a brand, or slogan, you are responding to marketing activities.

Marketing is the foundation of business activity and essential to commercial success. It is hard to imagine a successful organisation that does not heed marketing principles. Marketing involves several specialisms including: direct marketing (communicating directly with the consumer via mailings, emails or telephone calls); market research (gathering and analysing information on customers, competitors and the market); and public relations (the public image of your product or organisation). The Intermediate and Advanced Level apprenticeships in Marketing cover all these areas.

Within the apprenticeship, the nature of the work will depend on your employer; however, you are likely to be working as a marketing or market research assistant/ executive or perhaps in event management. You may learn how to create and execute a marketing plan for products/services, help manage budgets and distribution plans and carry out research.

As an Advanced Level apprentice, you may be employed in a more senior marketing/ market research role or be working in the areas of advertising or public relations.

Level:

Intermediate (Level 2), Advanced (Level 3)

Starting salary (once qualified):

£15,000–£18,000

Job roles:

Intermediate Level – Event management assistant, Junior marketing executive, Market researcher

Advanced Level – Marketing assistant, coordinator, officer, manager, Advertising account executive, Market research executive, Public relations officer

Issuing Authority:

Skills CFA – www.skillscfa.org