Live events and promotion

Live events and promotion

“The live events and promotion apprenticeship focus on providing support or administration to live event teams”

Live events and promotion involves everything to do with putting on a show or event, from promoting the event to staging it. Live events can be indoor or outdoors, one-off events or tours, and small- to large-scale productions. As an intermediate apprentice in live events and promotions, you’ll take on an administrative or support role, such as venue and stage crew support, sales and marketing assistant, or booking agent assistant. In this latter role, you’ll support the setting up of events for artists, provide administrative support, and contribute to the preparation of contracts. Advanced apprentices undertake activities to secure funding for a live event, support the licensing and permissions application processes, research and assess the appropriateness of venues, and contribute to the preparation of contracts.

Duration: 12 months

Relevant school subjects: Music and drama

Entry requirements: Depend on employer, but likely GCSEs or equivalent

Achievement upon completion: Level 2 (Intermediate)—equivalent to GCSEs at grades A* to C; Level 3 (Advanced)—equivalent to A-levels at grades A to E

Potential salary upon completion: £20,000 per annum

More information: www.afo.sscalliance.org/frameworks-library/index.cfm?id=FR03448

Apply: www.apprenticeshipguide.co.uk/vacancies