Social media & digital marketing

Job roles: Social media assistant/ consultant/ analyst, Digital marketing assistant, SEO assistant, Website content manager

Digital marketing and the use of social and digital media is a key part of the marketing strategy for most businesses today.

Digital marketing uses online advertising and all forms of social media to promote products and services to potential customers. This can be via any Internet-connected devices, including smart phones and game consoles.

The social media industry is still young, but many companies are already seeing the benefits of using Facebook, Twitter and LinkedIn to target potential clients.

As an apprentice your tasks could include managing online communities, using the Internet or social media for marketing campaigns, writing copy and creating websites, or managing blogs.

Issuing Authority: Skills CFA

Qualification: Level 3 (Adv), Level 4 (Higher)

Salary: From £35,000

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