Digital marketer apprenticeship

Digital marketer apprenticeship

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

If you train to become a digital marketer through an apprenticeship programme, you will typically find yourself working as part of a team, in which you will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. You will work to marketing briefs and instructions, and will normally report to a digital marketing manager, a marketing manager or an IT manager.

Employers are likely to be looking for a proven passion for digital and social media and excellent written and communication skills for a range of audiences and different platforms.

The Digital Marketer apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration. Completion of the apprenticeship would also allow access to join the Chartered Institute of Marketing as an affiliate (professional) member, and/or the BCS – the Chartered Institute for IT – as an associate member.


Level 3 (Advanced)

Starting salary:

Not available

Job roles:

Digital marketing assistant, Digital marketing executive, Digital marketing co-ordinator, Campaign executive, Social media executive, Content co-ordinator, Email marketing assistant, SEO executive, Analytics executive, Digital marketing technologist.

To view the full apprenticeship standard, click here
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