Advertising and media executive

Advertising and media executive

“An advertising and media executive oversees the day-to-day progress of the whole advertising process”

An advertising and media executive oversees the day-to-day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advert has been. In this role, you’ll interact with many other people, processes and systems. You’ll help campaigns move forward, coping with inevitable set-backs and changes in direction. You’ll likely specialise in one of two parts of the advertising process: producing the advert (creative); or distributing the advert (media). If you focus on the creative side, you’ll be responsible for working with creative producers such as copywriters to assist them with their decision making. This might include providing a briefing regarding competitive brands to assist their decisions. You’ll monitor the progress of the creative producers and evaluate their output. If you focus on media, you’ll interact with and get the best out of automated platforms, using your awareness of what programmatic/automatic buying can do and cannot do. You’ll understand clients’ marketing objectives and help link to the media where they might place their advertising.

Duration: 18 months

Relevant school subjects: Business studies, English, art and ICT

Entry requirements: Depend on employer, but likely GCSEs

Achievement upon completion: Level 3 (Advanced)—equivalent to A-levels

Potential salary upon completion: £19,000 per annum

Find out more: www.apprenticeshipguide.co.uk